Sam Ovens Interview with Tai Lopez
About This Interview
Date: November 2016
Interviewer: Tai Lopez
Original Source: YouTube Video
Tai Lopez: (00:00):
Okay. I’ve got a very special interview for you today with my business partner, Sam Ovens. If you want to know how to start a business with little money or experience, which is by far the most common question that I get than listen. We’re going to go through three important points. We’re going to hit on Sam story, my story, and this isn’t just a regular interview where you just listen and it’s like, cool. You’re going to actually have an action plan. You can get from this to get going. You might be a stay-at-home parent, you might already have a job, you might even already be an entrepreneur. Open minds make the most money. Or as Warren Buffet the billionaire says, the more you learn, the more you earn.
Tai Lopez: (00:45):
So in this next about 30 minutes, we’re going to go through some solid stuff for you that’ll be inspirational, but more importantly, we’ll give you some tangible steps. I’m going to give you three important things that I think you have to know if you want to start a business with little money or experience. This is Sam’s penthouse apartment in the upper East side in Manhattan, New York. He’s come from a small town in New Zealand, a small country with 4 million people and now what is the saying… was it Jay Z? If you make it here, you can make it anywhere. It’s Frank Sinatra. Thank you. Then it was Jay-Z and now it’s me and Sam. We will have to modify it a little bit, but you know, the point is there’s rewards to pulling off good stuff in your life. Wherever you are, you can pull yourself out of a ditch.
Tai Lopez: (01:41):
Sam’s a college dropout, I’m a college dropout. Neither one of us inherited money. Neither one of us got the head start that a lot of people get. I mean, we’re lucky and thankful we’re born healthy and stuff like that, but we didn’t have those advantages that a lot of people had when they start out in business and inherited the family business or something like that. So for you, as you find roadmaps, templates, business models that you can apply to your life, the quicker you do it, the cooler life you can live. I always say if you want to know how to travel the world and make money, having fun, that’s what we’re talking about. I just came back from one month in London and Norway, traveling the world and now in New York. I used to not be able to do that. I was stuck. So when you start absorbing what Sam is going to tell you, you’re going to see that hope and inspiration. Like yeah, I can actually pull this off. So Sam let’s get started. Thank you.
Tai Lopez: (03:01):
I was traveling the world and then I ran out of money while I was in New Zealand. So I had to make enough money to get on an airplane and get out of New Zealand. I decided to shear sheep. It’s a very hard job. It is not a job that you’d want to do. I can imagine. Yeah. It’ll make you strong though. They have a saying in New Zealand, never get in a fight with a sheep shearer. You’ll always lose. Anyways, that is not relevant to this but it is relevant to my story and you also got a cool New Zealand consulting story. So let’s get started.
Sam Ovens: (03:40):
Sure. Well, my program is an online course and it shows people how to start their own consulting business completely from scratch. (Read our Sam Ovens Consulting Accelerator Review) So even if they have no idea what they’re going to sell, no idea what skills they have, what market they’re going to go into. Even if they don’t know how to sell, they don’t know how to advertise, like literally starting from scratch because that’s where I was when I got started. I know how hard that is and really one of the hardest things I’ve ever done was just sitting in New Zealand thinking “I’m going to start a business.” Literally just sitting in front of Google I’m like, what am I going to search for? So it took me a long time to figure it out. It took me a year to get my first client. It took me the whole next year to get to one hundred thousand dollars.
Sam Ovens: (04:33):
I know that it’s still quite fast, but it feels slow when you’re doing it a whole year to get one client. It’s slow and that’s because I went at it alone and it was really hard. It was really testing. When I did figure it out and not only figure it out but really started to do well a lot of people noticed like, well, he must know something that we don’t because how come he’s able to get clients and things like that. That’s when I realized that I had learned some things about starting a consulting business that weren’t really conventional wisdom. They weren’t really things that were being talked about. They were kind of new and I started helping small groups of people with it. It was actually this one guy called Stanley and he basically saw what I was doing. He was bugging me. He was like, teach me how to do it. It was a guy I kind of like met, we were both entrepreneurs. We hadn’t had any success yet but then I kind of broke through with consulting and then he kept bugging me, wanting me to teach him. I was like, no, I’m busy doing it. But then he offered to pay me. I thought well I still hadn’t made much money back then and he offered me a grand and so I said okay we can do this. We’ll just do a one hour Skype call every week for a few months and we’ll just see how it goes.
Tai Lopez: (05:55):
For a thousand bucks? Yeah. He got a deal.
Sam Ovens: (05:58):
This is when I was back when I started out in entrepreneurship when I was 21 years old. And that’s when I got started. 2008? I don’t even know, but I’m 27 right now. I just turned twenty-seven like a few days ago. So 2010? Yeah. Okay. It took me a whole year before I made my first dollar. So a whole 12 months and I was 22.
Tai Lopez: (06:33):
Now pay attention to this because we’re going to talk about ways that you don’t have to go a whole year. Because if you could start over now, knowing what you know, it’s not going to take you a year.
Sam Ovens: (06:41):
I see my students start from scratch now and I’m jealous because it was way harder for me. It’s literally just because if you walk over to a door and you say “I’m going to take this door off it’s hinges and completely put it back on” You’re going to mess something up. Right? Like you can’t do things you don’t know without practice and without instructions. People know that about conventional things but people don’t seem to pay attention to that when they start a business.
Tai Lopez: (07:16):
That is one of the big problems. I tell people it’s like lifting weights. If I ask people, what do you think it takes you to be successful? People will say hard work. And I say, well, the hardest working people at a restaurant are like the busboys, but they don’t make as much as the owner who is at home. If it’s just hard work, that’s like saying you take somebody who knows nothing about getting in shape, put them in a gym and say do a lot of exercise. Most people are going to hurt themselves. You ever seen that video clip where the dude doesn’t know how to go in the machine right and it’s like a leg press or something but he puts like his shoulders in and gets stuck in it. That’s how people are as entrepreneurs. So it’s not just one factor, like hard work. If you think about the analogy like you’re saying a door, I always think of it as like weightlifting or health. You have to be trained by a coach and the coach should be in better shape than you. This guy that you were training, you were just barely in better shape than him, but you could still help.
Sam Ovens: (08:25):
Well, I could teach him how to get to where I was and that’s what coaches do. That’s what you’ve got to really look at, is the person you’re learning from where you want to be? Because they can only teach you how to get to where they are. So for him that was perfect. He had no money and he wanted to just get his first client. We were holding Skype calls. I recorded them and put them in Dropbox. This is how ghetto this version 1 of this consulting thing was back then. I kind of felt guilty. I was like I can’t believe this guy is paying me money for calls. Because I still hadn’t associated advice with value very much so I felt really guilty. I was trying to give him more time and all sorts of extra things. But then something really strange happened he was like quite a shy guy and he had a stutter and everything but he got a client and it was $10,000. A month? No single payment.
Tai Lopez: (09:21):
Because now you teach people… Your big thing is like how to get customers that pay you every month. So you have predictable income.
Sam Ovens: (09:26):
Yeah. I hadn’t learned that one yet when I first taught Stanley.
Tai Lopez: (09:30):
Automated income, recurring income is by far the best type of income. If I had a choice between making a hundred million dollars one time or making 10 or 15 million, but boom, boom, boom on a regular cycle, I’d take the lower amounts because it’s a more predictable lifestyle. When you make a whole bunch of money then you get excited, you spend it all and you’re broke. That’s one thing that I liked when I decided to partner up with you and talking about this program you have, I was like, he’s doing it right because it’s recurring. That’s super important. In fact, if you’re watching this, write that down, figure out a business model that is recurring. Think of Apple, the iTunes store, a lot of stuff you sign up for. It’s like a dollar a month but for that person selling the app and Apple who takes 30% cut, that’s a dollar.
Sam Ovens: (10:26):
It’s 80% of their revenue I’m pretty sure.
Tai Lopez: (10:30):
Crazy revenue. Think of Netflix $9, $10, $12 bucks a month but you’re talking about companies doing almost a billion dollars a month because enough people do it. So if you can build recurring…. that’s I want to outline as we go through this. Point number one when you’re trying to build a business with little money or experience on day one think about a business model that gives you predictable income. Ideally monthly because quarterly and annually gets too far out and then you’re broke in between.
Sam Ovens: (11:05):
Yeah. Month to month works really well because it’s just the kind of rhythm that the world works on, that’s when your bills are due.
Tai Lopez: (11:12):
I actually have a 67 step on that. It’s like your bills are due every month so you want your income to come in every month. I call it the tyranny of the first of the month because for most people, the money coming in from their paychecks does not equal the money going out. That’s why the average American only saved $1 for every $100 they made. They hardly have enough of a spread. So if you can counteract recurring expenses that’s what one of my first business partners John really taught me that. So, okay, so you taught this guy and you made a hundred grand.
Sam Ovens: (11:51):
I helped him to get one $10,000 client.
Tai Lopez: (11:57):
So he paid you $1000 and made $10,000 back. You should have charged him one grand plus a percentage, but whatever you’re a nice guy.
Sam Ovens: (12:03):
Well, no, it really taught me as well that I actually have something here. I thought if I learn one thing in business and you can do it once, there’s a very high chance you’re going to be able to do it again. You just got to repeat the exact kind of scenario that happened the first time.
Tai Lopez: (12:22):
By the way, invest in this water company because Sam drinks about 600 of these a day LaCroix. I’ve never learned about this water but I think it was good.
Sam Ovens: (12:38):
I was thinking of buying a company and single handedly raise the revenues. Let’s run Facebook ads for those little guys.
Tai Lopez: (12:53):
Going back to this business model of consulting, I wanna talk about that for a second. I always say there’s different businesses you can choose if you’re watching this and you want to start a business with little money or experience. Different business models you can do, some people want to go to college, get an MBA and go that route or become an entrepreneur through some college university program. Other people want to buy franchises. So if you look at entrepreneur magazine in the back, they have all these franchise you can buy. Kentucky fried chicken, McDonald’s. I think a McDonald’s franchise, to have one store is $1.5 million. So you buy a McDonald’s for 1.5 million you’re going to have predictable income because 99% of McDonald’s stores do decently well. You’ll make I think about $100,00 to $200,000 in profit.
Tai Lopez: (13:44):
So you put a million and a half in, you make 200,000, you’ll make your money back in about seven years and you give them a percentage. So that’s one model. The problem with the franchise model is you’ve got to have a lot of money to start. Both Sam and I, when we started had basically zero. I had nothing, you know, 47 bucks probably less than that. So another business model you can do is consulting. You take this LaCroix water company here… I wasn’t even planning to talk about this but if you know a lot about marketing, you could go to this water company, you could go to the Norwegian company, Voss, you go to five different companies and say, “Hey, I’ve got a technique and I’m going to charge you $2000 a month, $1000, $10,000 a month.” So that’s another model, that’s called corporate consulting. The issue with corporate consulting is that’s a little bit tricky, with big companies like this if you don’t have a big resume, it’s a little bit harder. One of the things you teach is more consulting to small businesses.
Sam Ovens: (14:55):
I tried corporates and it’s not for most people. For one, they demand like face-to-face and there’s no freedom and that was a massive reason for starting my own business. It was to not wear a suit like with a tie and not to have to go into corporate offices and with corporate deals that’s what you’re still doing. Plus they often use the hourly billing model.
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Tai Lopez: (15:20):
Which is a pain because then you’re trading time for money. You can never win.
Sam Ovens: (15:22):
It doesn’t matter how much you can charge. You’re never going to really win.
Tai Lopez: (15:28):
You can’t scale it. So let’s talk about this because one of the things that I did to start, just to share my story for a second, I’m a college dropout. A lot of people know that, but when I was still trying to get a college degree… I think I have eight credit hours from NC state university in North Carolina. So when I was there I had a little side job and I thought I’ll pay for my school by having a job. So I had this job and I remember the first time that paycheck came, it was like $80 after taxes for two weeks, it was part-time job. But I was like my tuition is like $1000 or $2000 and I just made $80. That was part of why I dropped out of college. But during that time, one good thing happened to me in college.
Tai Lopez: (16:12):
I couldn’t afford a laptop back then so I had the NC state computers you could use in the library for free. So I realized this consulting thing, because I learned from some of my mentors, I remembered that they had done mentor consulting. So I started consulting. It was for agriculture because I had lived on a farm for 10 years. I thought I would help people from other countries buy farmland in America. So this guy in New Zealand, which is funny because you’re from New Zealand, Gary, I think I reached out and I said, is there anything I can help you with? He said yeah Tai, I’m looking to buy a farm somewhere in America but I don’t come to America that often. I know you’ve been all over the U.S can you write me a report as a consultant for me? I’ll hire you and I’ll pay you my normal consultant fee.
Tai Lopez: (17:03):
So I was like, Oh, that’s awesome. So I remember sitting in front of this free computer that NC state had and it was the first time I’d ever used word believe it or not because I lived on the farm with the Amish so I never really used the computer before. So I only knew a little bit and I wrote the word document. It was like three pages. I emailed it to him along with my bank account wire info and I’ll never forget a few days later a wire came into my bank account. I can’t remember unfortunately if it was either five or I think it was $10,000 for like one hour for one project. I remember looking at my $80 paycheck from a job and looking at that and I was like I gotta do more of this and less of that.
Tai Lopez: (17:48):
So that was my first businesses, when I didn’t have any money or experience or even computer. That was something that you wouldn’t think you could make money off of, knowing where to buy a farm.That’s not a very… But you’d be surprised when you figure out any little thing you’re good out and you advertise it. Especially because you Sam have a whole system on how to get customers. That’s more precise than I knew back then. It’s like that saying when the student is ready the teacher will appear. In the same way, when you as an entrepreneur are ready, the customers start to appear. So let’s talk about that for a second because two other things I wanted to cover. So you figured out this system, you went from making a hundred grand and you’ve gone all the way up into… You don’t like to share your income but enough that you can have a big penthouse and trying to figure out if he should get a Phantom with a Rolls Royce driver or not. I said no. You gotta be old to get a Phantom, get a ghost like I have. So if somebody is watching this and they hear recurring income and want to start a business with little money or experience, consulting might be something to look into. What if somebody’s worried that they don’t have any skills to being a consultant? Can you give some examples where people who just had everyday life experience could turn that into a consulting skills?
Sam Ovens: (19:18):
Sure. Well, it’s not just about skills. The person with the most skills doesn’t make the most money. Quite often the person with the most skills is often broke. People who keep going back to college to learn more, learn more, learn more, it’s like they keeping on acquiring the stuff but they’re never attaching it to something else. Real money is made when you attach a skill to a problem. So you need some kind of reference point to attach something to in order to create value. No one understands this. People just look at what skills they’ve got and they’re like “what do I know?” I know English, I know some basic math, I know how to use Excel… I’m just saying what normal people do.They’re like no one would pay for any of that, that’s not worth anything.
Sam Ovens: (20:08):
They discount what they know, but you know what, it isn’t really worth anything until you actually attach it to solving a specific problem. So I learned this really early on in business. When I created a company, it was an app, and I went out and tried to sell it. Everyone just kept telling me, “Hey, this is cool, but I don’t need this.” I just heard it again and again. I was like door knocking trying to sell this thing. I heard those words so many times that it burned into my brain. I’ve made some crucial mistake here. I figured out that I was really selling something that people didn’t need and I learned that to sell something people need it. I really learned that you can’t fight the market. You can’t come up with something which you think is cool and then go out and convince the market to want it. You have to take the desire that already exists in the marketplace and then harness that and tap into it. If you go the other way, you could spend billions and still go broke.
Tai Lopez: (21:09):
That’s like the app Color. There was an app called Color, a guy raised $40 million and wasted it all, not one product. A good analogy to understand this better is I always like to relate business to social life because it’s easier to understand social life. If you’re a guy or a girl and you are attracted to somebody romantically but they’re not attracted to you. It’s hard. So sometimes the best thing to do is move on and find somebody who’s attracted to you. If somebody doesn’t like your look and doesn’t like your personality a whole lot, you could spend your whole life running after somebody. People do that sometimes. That’s the analogy for business. Like the guys who started this app called Color, which was kind of like a photo app.
Tai Lopez: (22:04):
They just did it wrong. Nobody wanted it. But the best example of doing it right is, where I live in LA, this guy started an app and he decided at the beginning he didn’t know what he was doing. And he did it wrong. He said, “I’m going to make an address book.” So he made this address book and nobody wanted that because they already had the address book that came with the iPhone. So he sat there and was stubborn. Then finally the light came on and he goes, “you know what, let me listen and start listening to what people actually want.” And he was dating a girl and his girl somehow had seen somebody Photoshop another girl’s picture and she goes, “I wish I could take a picture on my phone have it all where I look prettier.” And so that guy said maybe I could take my address book app and make it a photo app and add little filters that you could swipe through. So he changed the name to Instagram and within two years he sold it for a billion dollars.
Sam Ovens: (23:03):
Yes, because he listened to the market. That’s how small guys can take on the big guys. Because the Color app had 50 million and the best engineers and it had a dream team and all of Silicon Valley behind it, it failed miserably. Kodak went bankrupt that year too. But then some small guy who was broke and in a garage can actually win if he gets this. Still to this day this is the biggest lesson I ever learned in business. I still take it through to today. It’s to look at the market and figure out what they truly want and desire and then harness that. It’s always an uphill battle unless you get that right. So what I really learned is instead of coming up with a product and then taking a gamble to see if people want it, how about I go to the market and ask them?
Tai Lopez: (24:00):
Sell to the willing. This is the lesson of life.
Sam Ovens: (24:05):
I really like no kidding, this is as basic as it was, I started asking the businesses who I was going to the cafe with. I was like, “what’s your biggest problem? Day to day.”. I kept asking different businesses and I was at this window tinting business one day and I was asking him “what’s your biggest problem?” And I kept noticing that all of these companies kept telling me that they wanted more customers. And I thought, well, this seems pretty obvious. I mean who wouldn’t if you’re a business. So I was like, well, why can’t you get more customers? I started to dig a bit deeper. I found this huge trend where there was a lot of the baby boomer generation in businesses. It’s like 70% of the US economy.
Sam Ovens: (24:54):
70% of US wealth, pretty much all around the world. It all starts with baby boomers. They were brought up with radio, print and the yellow pages. So you opened a business, you put an ad in the yellow pages and you just kind of hoped the phone actually rang. It was as simple as that. Then the internet came out and now things have gotten pretty complicated. A lot of these people are behind, but me being younger I’d been brought up with this stuff. I was by no means an expert. I don’t know how to code or anything but I realized that compared to this window tinting guy I knew a lot. I realized that I could help him. So I just started talking to him about ideas which I had. I said “Well, you are making this mistake and this one” and he was just said “can you help me with this?”
Sam Ovens: (25:46):
And I was like, okay yeah I can do it. He said “Well, how much would you charge?” And I had no idea what to say. Then I just made up a number. It was like a thousand dollars. He was like “let’s do it.” And that was my first ever deal. That’s what really taught me the fundamentals of what enables someone to make money in the world, which is a pretty big discovery. That’s really what my program Consulting Accelerator is about. It’s how to go out and look at the world. How to first of all, figure out what things interest you and then start looking into those, get outside of your own head, get outside of Google, stop asking your parents and stuff. Go ask some strangers cause they’re the ones that got the money.
Tai Lopez: (26:33):
Let me add one thing to this. Notice that when you’re broke, like when I was broke and when Sam was broke, you have a hard time imagining that there’s people who would pay you $1000 or $2000 bucks. Because to me when I was getting started five grand or ten grand was like infinity. It was an endless amount of money. But what you realize, even when you’re broke, if you have a skill a small business person out there might be making $10,000 or $20,000 a month. If you can give them a little edge they’ll gladly give you a couple grand a month. So then you get one customer giving you one or two grand a month. Once you can do it with one now you can go to a couple more in your area.
Tai Lopez: (27:19):
Sometimes it’s global. Sometimes you do local, or sometimes you can do it through the internet. You get five customers paying you one or two grand. Now you’re making $10,000. It’s like, wow. So wherever you are in life, especially if you’re still struggling financially, realize the amount of money in the world right now. I always compare it to a huge river. You could see the East river there or the Amazon river. It’s so big that all you have to do as a person is take a little straw and you stick it in the river and you’ll be able to get as much water as you need. In the same way there’s so much money flowing into businesses, in the U.S it’s a $15 trillion economy. In the EU I think it’s a little bit bigger. All the countries combined you’re talking 15 to 20 trillion and the global GDP is something like 50 trillion and it’s projected to go up. So that’s a huge river. You don’t need even a millionth of a percent of it. You need a the smallest amount ever to live happily ever after financially.
Sam Ovens: (28:25):
Money seems hard to make until you realize how it’s made. Understanding value for me, that was when everything changed. I was like I don’t need to become a genius I just need to figure out how to solve problems. And so that’s what I did. I started looking for people’s problems, seeing if I could solve it for them. If I could, I’d make them an offer and money. I made money and it wasn’t a trick or anything because I was actually helping the business get results.
Tai Lopez: (28:58):
In life you’ve only got to a few scenarios. One of them is they win and you lose. One of them is they lose, you lose. And one of them is the opposite, you win and they lose. None of those really work. Where you make money is where they become better off and you also become better off. This business that you help, they pay you a thousand and then they make an extra two or three thousand. So you won because you didn’t have that thousand. Now you have it. They won because they acquired some skill. So the first thing that we talked about was these three points. The third thing that I want to get to is this concept. If you are watching this and you want to start a business with little money or experience.
Tai Lopez: (29:47):
My advice is simple. I wish I could go back in time and have somebody tell me this; don’t ever hunt for treasure without a map. If there’s a million bucks in your backyard but you didn’t know where it was like, it could have been buried 30 feet down, It could be buried one foot down. I saw there was a Pearl some fishermen kept under his mattress. It was like this big or something and worth one hundred million dollars. If somebody took a Pearl that big and buried it anywhere in your backyard or in your house, but didn’t tell you where and didn’t leave you a map you might spend 10, 20 years. That’s why the average entrepreneur within five years goes bankrupt or closes the business down because they’re just running around for treasure with no map.
Tai Lopez: (30:40):
So what I’ve done, because this question so often people asking me. I literally get 5 or 10 thousand messages a day. The number one question is what would you do if you were me Tai? This is why I wanted to interview Sam. Get a map. There’s a few different you could get. They could also be called templates. Somebody else has already gone ahead of you and charted it all out so if you don’t have a lot of money or experience, if you don’t have a lot of money, you don’t want to be making a lot of mistakes. You’ll run out of money before you find the treasure. If you don’t have experience, you’re just lost walking in circles. My advice for you now is really think deeply on the map that you want to follow. What I did, usually in the modern world, you buy a map.
Tai Lopez: (31:33):
For example, I was talking earlier about McDonald’s. McDonald’s basically has a map for entrepreneurs. They go, “you want to be in the restaurant business. We’ve spent over 60 years mapping out how to sell French fries and hamburgers. For $1.5 million, you get a store, you get the big M letter, they give you a manual. They train you. You go to a school it’s called McDonald’s university, Literally you go there. It’s like a couple weeks of school or week long school.” They give you the whole map. Here’s how you sell, here’s what color you paint the building, Here’s how you get a lease. Everything’s laid out for you. I don’t want to do McDonald’s. You probably don’t want to do McDonald’s. You probably don’t want to spend 1.5 million if you’re starting out, but there’s maps for other thing too. If you want to be a consultant, that is why Sam created this whole seven figure system. To be able to really give a lot of people this map. You’ve been giving it to people and the testimonials we are seeing in your private Facebook group are crazy. We getting about five success stories a day.
Sam Ovens: (32:46):
Five every day. We must have more than 300 by now so yeah, there’s a lot.
Tai Lopez: (32:51):
So 300 success stories of people doing this now. So in a nutshell, you’ve got like an online training class you do for free, right? So I’ve asked him to do one, especially for people watching my video. There’s a link below you. Click the link. It takes you to a website. You schedule for it because there’s a few. He’s doing it to be convenient for you at a few different times. You press the button for whichever time you want. If you want it in the morning, afternoon or whatever’s best for you. You register for it, you claim your spot and It’s completely free. Sam you’re going to go step by step because this interview was more like the general concept and the background of it, but this is actually a training program that you do for free.
Sam Ovens: (33:43):
We are going to go end to end. When I got started there’s always gaps. It doesn’t matter who you learn from or what source you find, there is gaps. Someone can teach you how to sell, but sell what? Someone can teach you how to use Facebook ads but to sell what? There’s always these big things missing. It’s kind of like you find a little bit here and there but you just can’t kind of pull it together into something that meshes together. It took me a long time to do that. I worked extremely hard to figure it out and really perfect it. With this free webinar which I’m going to be doing, I show you literally from the start to the end. So I don’t leave out any blanks.
Sam Ovens: (34:32):
I show you how to get started immediately using the skills that you already have and how to pick your niche. So really like how to come up with the things that you’re passionate about and then start looking at what industries to start researching. Then how to go in and start researching those industries to find out what problems they have and so we can find an industry and a problem. Because that’s where it starts. Something that you’re curious about, Passionate about? Just a place where you can add value and you’re interested in, because that’s really all you need to start. If you just find a problem you can solve but there’s not any interest in it, you’re probably not going to stick around to solve it. If you find the two, you can solve it pretty quick and you’ll be passionate about it.
Sam Ovens: (35:19):
So you’ll want to keep learning and getting good at it. When I look at the consulting industry right now, I’ve met and talked to people who have been a consultant for like 30, 40 years. They still haven’t figured out what their one thing is, what they nurtured. We cover this in step one of this webinar and people get their niche. Well, not everyone, but a lot of people figure out what their niche is on this webinar. There’s people who have been out there in business for 30 years who still haven’t figured this out. So from the very beginning of the webinar we’re going to have a massive breakthrough. Then once we figured out what your niche and what your industry is, you need to figure out what the problem you’re solving is. What’s the value you are creating?
Sam Ovens: (36:03):
The next thing we need to know is, well how are you going to package that together? How are you going to explain that to people? How are you going to price it? That’s the next obstacle. On this webinar I’m going to show you exactly how to do that. How to take this problem that the market has and this knowledge and information which you have that’s going to solve it and really package it into an offer. Come up with a price point and how to do it in a way that’s attractive to the customer. It’s going to sell and actually attract high prices. So that’s step two and then step three is how to get it in front of them. So once people know how they’re going to create value, they know who the end customer is, and they know what the price of it is and they know how to explain it. They’re often left thinking, “well, how am I even gonna get that person’s attention?”. And so we’re also going to cover that. And I’m going to show you a lot. I’ve tried a lot of stuff. I did door knocking, cold calling, I’ve sent postcards, I’ve done so many different types of things. I even remember writing outside of a university on the pavement using chalk trying to advertise.
Sam Ovens: (37:17):
And so I’ve tried like so many different things and online advertising too. The one thing which I’ve really mastered when it comes to getting consulting clients is online advertising and specifically with Facebook Ads, which is the most powerful, in my opinion. It’s the most powerful channel to get clients right now. So on this webinar I’m going to show you my current process for attracting and winning clients using Facebook ads. I’m just going to show you exactly what I did and that’ll enable you to be able to get out there and get in front of these people. Then the last step is, well, now that you’ve got these guys and girls attention and you’ve got a scheduled appointment with them, what are you going to say in that appointment?
Sam Ovens: (38:11):
If you did all three of those things right it would be a miracle. If you do that on your own, if you did that in two years, it’d be a miracle. But then you’re still going to get to that end process where you’re going to end up on the phone and you’re not going to know where to begin. I’ve been there too and it’s painful. I had to figure it out and I’ve come up with a script and a process for taking someone from a complete stranger to a paying customer on one phone call in 45 minutes. A lot of people might think that sounds unbelievable but I’ve taught it to so many people now. I’ve seen people who are introverted, I’ve seen people who have absolutely no sales background, People who like literally swear they’re not going to be able to sell.
Sam Ovens: (39:00):
And they take the script and they sell stuff. So it really is that good. And it’s that good because I personally did over one and a half thousand sales calls. I trained, I recorded them all, I transcribed them all and I went through them all and I started lining them up. I wondered what line did I say that blew that one up? What line did I say that made that one go good? I put a disgusting amount of time and effort into it and came up with the script.
Tai Lopez: (39:33):
I like that, a disgusting amount. If you want to spend a disturbing amount of time doing this on your own, do not click the link that we put below!
Sam Ovens: (39:39):
It really is disturbing how much time it took me to get it to this point. It takes about 10,000 hours to get good at it. Or you can just learn from someone who has done a thousand hours. I’ve done way more than 10,000 hours. What is rescue time? It’s like a little thing that runs in the background and records everything. I’m really taking my absolute best stuff, really boiling it down, distilling it and just sharing it with everyone in this webinar. You can really just take my best stuff totally for free if you register for this webinar.
Tai Lopez: (40:24):
Yeah. So we’re going to put the link depending on where you’re watching it’ll be above or it’ll be below. Do we have a manual link as well? So if you’re listening to this just audio it’s TaiLopez.com/sam. TaiLopez.com/sam. Or you can just click somewhere, depending on if you’re watching on YouTube, my website, blah, blah, blah. That’ll take you to the register page. It’s absolutely free. You don’t have to put a credit card in to go through the free online class. So go through, I tell people whether you’re skeptical or super excited, just try lots of stuff. This is definitely one of the things to look into if you want to start a business with little money or experience. So Sam, they’re going to see you in a few minutes or a few hours, or a few days, depending on when they schedule. I’m flying back to LA but I think I’m getting a place here in New York. Sam’s convinced me., What did I say? No, your place convinced me. It’s got a good view. He knows how to be subtle and persuasive. All right. Talk to you guys soon. TaiLopez.com/sam.